April Lynne Scott

Giants #WIN, Advertisements #FAIL

This post originally appeared on Monday, February 6, 2012 on AprilLynneScott.WordPress.com 

For me, the Super Bowl was a great experience. My team won, I had the most amazing spicy guacamole to munch on during the game, and I had a great time with friends in person and online.

Disappointed, though? Yes. Not with the game, but with the advertisers and their so-called “social media integration” I had high hopes for brands this year… high hopes for this being the catalyst to transform television into the social TV of the future. What a big let down.

Advertisers spend multiple millions of dollars per spot for the chance to put their brand in front of a very captive audience. The audience always shows up - eagerly rushing to their televisions… and twitter… at kickoff to see the game and participate in #brandbowl. But this year, the Advertisers didn’t show up.